I’m sure you all have been seeing these Hello? promos all over the digital space. I’ve been seeing them this whole year! Well, I am finally finding them in the physical space in my neighborhood of Downtown Los Angeles. Spring and 6th. Brilliant. It’s like why didn’t I think of this!

I decided to look into the history of this promo. I mean is it even a promo? It may be just for fun. BUT it’s definitely promoting Lionel Ritchie, as I have been watching videos of him all morning.

I found this blog that would indicate that this all started in Brooklyn.

Hello? Is it Lionel Richie you’re looking for?

And I found where you can download a replicated PDF (as no one knows who posted the original).

I want to steal this idea for the things I want to promote, but then will I just be seen as a copy-cat?


SOCIAL MEDIA CONSULTING & MANAGEMENT: I’m available for one on one social media consulting, as well as ongoing daily social media management. Whether you want someone to get you started in the digital space, or you just need a some help along the way, I’d love to work with you. Please take a look at my Social Media Consulting & Management packages.