So I have a new obsession with QR Codes, hashtags and yerba mate. But in this blogpost we’ll focus on the QR Code. I saw this one on a building while driving down Lincoln Blvd in Venice Beach, CA. Normally QR Codes are not this big. They are normally on a business card, or more recently I’ve seen them in window displays. Normally they are just an inch or few… NOT feet… like on this building. How would anyone scan that with their phone?! This leads to the most obvious question:

What is a QR CODE? (wikipedia)

A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with camera, and smartphones. The code consists of black modules arranged in a square pattern on white background. The information encoded can be text, URL or other data. Common in Japan, where it was created by Toyota subsidiary Denso-Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes. QR is the initialism of Quick Response, as the creator intended the code to allow its contents to be decoded at high speed.

Basically this means that if you see a QR Code, scan it with the QR Code App on your mobile phone or tablet, and it will generate a piece of info or take you to a website. This is great for advertisers as the future of advertising is in mobile, and this is an instant on-the-go voice of advertising.

QR Codes bring social media and graphic design together. Check out these beautiful QR Codes. The QR Code generator, myQR, lets you generate QR Codes with custom colors! This is my preferred QR Code generator!


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